Why the Internet Can’t Stop Making Everything Go Viral

The Internet Moves Faster Than Culture Ever Has

There was a time when trends took months, even years, to spread. A song had to climb the radio charts. A fashion style had to be spotted in magazines. A joke had to travel by word of mouth. Today, all of that happens in hours — sometimes minutes.

One clip posted at midnight can be remixed, quoted, parodied, and turned into a meme before the sun rises. A random dance move can become a global phenomenon simply because it’s easy to copy and